Our success is built on strong relationships: With our partners, who inspire us to grow with their social and environmental goals. With our customers, who value more sustainable products. With our suppliers and their employees, who deserve fair working conditions.
Through our Sustainability Mission 2025, we continue making progress towards becoming a more sustainable company. We take a holistic approach to governance, social, and environmental challenges—focusing on increasing supply chain transparency, consistently protecting human rights, and making our production more sustainable.
“It is a huge challenge to act responsibly in this industry. But we want to do better: human and workers’ rights have been at the core of our sustainability efforts since 2008.”
Our fields of action
Safer manufacturing
We are the first company to implement the Roadmap to Zero by Zero Discharge of Hazardous Chemicals (ZDHC) for fashion jewelry and accessories. This helps us conserve water, air, and soil, while protecting the health of workers.
In 2024, we rolled out Environmental Impact Assessments for all relevant suppliers, in addition to the wastewater tests conducted since 2023. On this solid foundation, we are working to further reduce the environmental impact of our production.
In 2024, we achieved article-based traceability up to the second tier of the supply chain (tier 2). For every article, we now have 100% transparency regarding the suppliers at the first two supply chain levels.
This transparency forms the foundation for further developing our social and environmental standards. Building on this, we aim for complete traceability down to the raw material level—a challenge due to our diverse portfolio, materials, and complex production structures.
“Sustainability is not a nice-to-have anymore. If you don’t prepare your business for sustainability today, you won’t have one tomorrow.”
Human rights
We are committed to ensuring that all employees work under fair conditions. To achieve this, we work closely with our suppliers and support them in implementing our Supplier Code of Conduct.
In 2023, we audited 93% of production facilities (tier 1 and 2) for compliance with human and labor rights, and we implement the ACCORD requirements for fire safety, building safety, and electrical safety across all facilities.
Going forward, we aim to improve communication channels so that workers can provide feedback and submit complaints. Our "SpeakUp" Supplier Complaints Line helps to identify human rights and environmental risks along the supply chain early and address any violations.
“We take responsibility for our suppliers and their employees. They deserve fair and safe working conditions, as we all do.”
Resources
We use resources responsibly and ensure unsold products are reused. Since 2009, we’ve partnered with Oxfam Ireland, who resell a share of our unsold goods in their shops. In 2023, over €1 million was raised, to support Oxfam Ireland's work to end poverty and injustice worldwide.
We are also committed to increasing the use of sustainable materials in our products and packaging. Since 2023, we’ve introduced textiles made with LENZING™ ECOVERO™ fibers. Additionally, our eyewear, textile, and jewelry collections now feature recycled materials, with suppliers holding Global Recycled Standard (GRS) and/or Recycled Content Standard (RCS) certifications.
We are committed to reducing our climate impact. We calculate our greenhouse gas emissions and implement measures to lower them. Until 2022, we assessed our emissions through a Life Cycle Assessment. Since 2023, we have been working on both product and corporate carbon footprints, which will provide the baseline data needed to set measurable and quantitative emission reduction targets.
We reduce our emissions by using renewable energy at our sites and transitioning to e-mobility for our fleet. Additionally, we support climate protection and development projects, such as those led by our partner natureOffice in Togo.
Retailers of all kinds benefit from a beeline partnership: fashion and shoe stores, drugstores, groceries, discounters, perfumeries and pharmacies. We are always open for new cooperations and markets. Let’s figure out how we can increase your business per square meter together!
